Professional

I’m a human-centered designer, leader, and builder who’s spent the last 20 years building award-winning products, systems, and teams from the ground up. I got my start making websites for bands, then moved to iPhone apps when the App Store was launched. Now, I build and manage teams while remaining a player-coach. I work with early to mid-stage founders and companies to find product/market fit, build new capabilities, or level up a design team.

I’m the author of We Need to Talk: A Survival Guide for Tough Conversations (Rosenfeld, 2025). I wrote this book because too few people, teams, and companies embrace the key to unlocking successful outcomes: having hard conversations. My book gives a flexible framework that can help approach nearly any tough conversation without losing your authenticity or I’ve been honored to give talks and workshops on this topic all over the world.

I’m also a curious person. I’ve built my own software, typefaces, and launched many a creative project. It keeps me invested in the art of creating and it’s how I stay sharp.

Move fast, but thoughtfully.

Focus on the outcome and let your principles guide you. Going fast means nothing if you don’t know where you’re going.

Pivot.

Situations change, so should your strategies and tactics. Don’t chain yourself to one methodology.

Love your craft.

Creating is a joy, and you should always be honing your skills.

Have hard conversations.

It’s the key to building better relationships, products, and teams.

Software changes but people don’t.

Tools come and go. Knowing how people work, and how to work with them, is what wins.

See Also #

Guides & Templates

Templates, exercises, and checklists for designers, product managers, leaders, and workshop facilitators.

We Need to Talk

A survival guide for tough conversations. Out now from Rosenfeld Media.

Workshops & Speaking

I offer workshops that help your team communicate more effectively.